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How do you THINK about your business

This week’s Friday Column is an essay from my ‘Sales and Marketing Handbook’ and is a little longer than usual but I figure you might have a few minutes over the holidays to ‘have a think about your business’ and if so then this will give you something to think about.

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We eat with our Eyes

The Style versus Substance debate has been around for a long time. There is plenty of evidence that we continue to choose style over substance in many areas of our life.

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